According to a review (PDF-file, in Finnish), similar competition and consumer problems may occur on platforms as in traditional operating environments. They may make the market entry of competitors more difficult and operators may become dependent on services provided by other actors. As for consumers, they may have fewer choices if the platform they use the most does not communicate with other platforms, or they are tied to a specific platform for a fixed period of time. The review highlights the personal information of consumers in particular, the control of which consumers have lost or handed over to companies.
The problems associated with platforms cannot be solved by means of new regulation, but by ensuring efficient enforcement of the existing provision and by paying attention to the up-to-dateness of existing regulation, commodity and technology neutrality, enforcement, and efficiency of monitoring.