Etusivu \ Consumer Issues \ Supervision of Marketing and Contract Terms \ Injunctions on furniture stores for misleading marketing; one store was taken to Market Court

Injunctions on furniture stores for misleading marketing; one store was taken to Market Court

In January 2017, the Consumer Ombudsman imposed an injunction on Indoor Group Ltd for continuing Asko and Sotka discount sale marketing, which has been illegal and has continued despite repeated guidelines issued to the company by the Consumer Ombudsman. A penalty payment of EUR 100,000 was issued in order to enforce the injunction. The companies were ordered to change their marketing as required by the injunction by 14 February 2017.

The Consumer Ombudsman had also monitored the websites of several furniture companies from August 2016 to January 2017 to see how furniture marketing indicated product discounts by means of various expressions referring to discounts. The following companies’ websites were monitored: Kruunukaluste Oy, Metropoli Kaluste Oy, Stemma Oy, Finsoffat Oy, Isku-Yhtymä Oy, Vepsäläinen Oy and JYSK Oy.

Monitoring showed that comparison prices and discount percentages are used in marketing to create an impression of major discounts, which are not always truthful. The Consumer Ombudsman admonished the companies that had been monitored that their marketing was illegal and required them to correct the deficiencies by a specified deadline. As Finsoffat, Kruunukaluste, Stemma and Vepsäläinen did not do so despite their promises, the Consumer Ombudsman imposed injunctions on them in August 2017. The injunctions were enforced with penalty payments of EUR 100,000.

Kruunukaluste objected to the Consumer Ombudsman’s injunction, which thus became void. The Consumer Ombudsman took Kruunukaluste to Market Court in November 2017.