Oy Suomen Apteekkiyhtiöt Ab had marketed nutritional supplements and vitamin products classified as foodstuffs to consumers over the telephone. The company had used the marketing name Suomen Apteekki (Finnish Pharmacy) in its telemarketing. The Consumer Ombudsman found that the company used the word pharmacy in a way that misled consumers, who assumed that the marketing was conducted by a pharmacy with a pharmacy license.
In November 2017, the Consumer Ombudsman forbade Suomen Apteekkiyhtiöt from misleading consumers in its telemarketing by using the names Suomen Apteekki, Suomen Apteekkiyhtiöt, or other names containing the word pharmacy to refer to the company, unless the customer is informed in an unambiguous and clearly understandable and discernible manner, during the marketing call, that the marketing is not being done by or for a company with a valid pharmacy license. A penalty payment of EUR 100,000 was issued in order to enforce the injunction.